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July 21, 2021
Esport
100 Thieves and Gucci launch clothing partnership (and a $2,400 backpack)
Esports organization 100 Thieves and established fashion brand Gucci have decided to work together and will be launching a new clothing project.
From the very start 100 Thieves have positioned themselves as much more than just an esports organization, doubling down on fashion and releasing limited edition clothing drops, becoming known for their clothing and style just as much as they are for gaming and esports. Now they’ll be working together with Gucci, one of the most established and high-quality fashion brands in the world. They announced the partnership with a video which features multiple 100 Thieves personalities, including CEO Matt “Nadeshot” Haag.
100 Thieves and Gucci have already launched a first project in their partnership, which is a big luxury backpack which will be selling for $2,400. On the backpack you’ll find the logo of 100 Thieves and Gucci alongside a red color scheme reminiscent of the organization. It’s also quite sizable and features multiple compartments on the front alongside a bigger one.
Alongside the new backpack personalities and creators from 100 Thieves are also modelling some of the Gucci clothing on the website, creating their own look, which customers can buy. In any case, a lot of the clothing featured can be quite expensive, which shouldn’t be a surprise as Gucci is known for their pricing and exclusivity.
