Warning: Trying to access array offset on value of type null in /var/www/vhosts/sevenone-esports.staging.dept42.de/httpdocs/web/app/plugins/better-wp-security/core/modules/security-check-pro/class-itsec-security-check-pro.php on line 52 Why G2 Esports announcing their jersey through a music video matters for the industry - | esports.com
January 8, 2022
League of Legends
Why G2 Esports announcing their jersey through a music video matters for the industry
G2 Esports is well known for its Twitter antics and the often mysterious, or even ominous project announcements. On January 6th, countless G2 players, coaches, and staff across almost every title and esports tweeted out ’24 hours.’ Without any knowledge into what this could be alluding to, fans speculated a rebrand, player signing, or new sponsorship as potential projects. The entire time, G2 Esports CEO Ocelote stoked the flames and built up the unknown reveal up until the final hours.
Posted on Twitter, G2 Esports announced its 2022 Pro Player Kit through a music video. The heavy metal track featured countless artists, such as accomplished Cello player Tina Guo and several members from Riot’s Pentakill band. With vocals lead by Ocelote, the music video was an homage to G2’s recent successes and failures.
The video featured countless G2 players and easter eggs related to the organization’s most famous moments. Referencing G2’s 0-3 2019 World Finals, Jankos’ infamous Nidalee spears, NiKo’s deagle blunder on Nuke, and even the infamous “F*ck Sentinels” banner flown around Berlin, there was no shortage of fan service for longtime G2 fans.
The kit reveal seemed almost secondary to the announcement video, as the track flaunted the creativity of the organization. Too often esports reveals follow the same bland, generic patterns. G2 Esports showed how teams and infuse creativity and personality into even the most routine operations. The organization truly spoke to its fans, not only revealing a new kit but gratifying its fanbase as well.
