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May 13, 2021
Esport
Vodafone Giants rebrand – Give insight into the future of the brand
Vodafone Giants’ rebrand is the first step in bringing the brand into more industries, such as fashion.
Founded in 2008, this is the third time Giants has rebranded. The last rebrand dates back to 2018, when Giants announced their title partnership with Vodafone.
“Our spirit remains unchanged, but the world changes, new characters, challenges and landscapes appear; we have grown, we have matured. To show this evolution, Giants redraws its hallmarks. What we will never redesign is the role you have at Giants: you are the ones who make up ‘The International Winners Club’,” CEO José R. Díaz said.
He continued: “Today we take a big step in our history. Our new image collects the feelings of thousands of fans with whom we will continue to walk together towards new conquests. A family that is found all over the planet and that we hope will grow bigger every day. Join us on this #WeAreGiants adventure.”
Everything has changed. So we can keep being giants.
The rebrand was led by illustrator Alex Trochut, who has been responsible for campaigns of Coca-Cola and Nike in the past. Accompanying the rebrand is an advertising campaign by production company Teatro Soho Televisión.
